Branding Emotion

‘What are you grateful for?’ our plates ask us as we lift up forkfuls of raw…


Does Good Design Last Longer?

Recently, at JFK airport I saw a jet carrying the old American Airlines logo, a…


Typography and American Retro

In the early 1980s, our small class of aspiring graphic designers spent hours…


Workshop at ‘Young at Art’

Young at Art is an annual art festival at the Nirmal Bhartia School (NiBS) in…


Step-by-step Guide to Logo Design

Here is a definition of the basic building blocks for the design of your…


Cross-generational Team Success

Our cross-generational, multi-cultural, global team had millennials Kirill…