Identity, Website Design, Digital Marketing
• Creating a new identity • Establishing an online guide for wellness • Brand and social media marketing strategy •
Founded by Preeti, the partner at Amplify, Spabulous is born out of Preeti’s passion for spas and the world of wellness. Her aim is to build Spabulous as a trusted online resource for reviews and information related to spas and wellness.
First we undertook a category study for online wellness platforms in Hong Kong and globally. We then worked on creating a luxurious identity that is poised and relaxed.
A responsive and mobile first site was built using the Bootstrap framework on a WordPress theme. This framework allows the developer to build a modern, clean and attractive design in a shorter period of time as compared to the bottom up approach. The site was set up using the right mix of widgets, plug ins and 3rd party software to make the CMS as manageable as possible while keeping the code light.
Social media management for all the platforms, ongoing content creation and distribution is underway. The results and feedback from every new social initiative is closely examined. This expands our understanding of the dynamic and ever evolving nature of digital marketing.