Digital Marketing
About This Project

Jade & Jewels


Identity, Website Design, Digital Marketing




• Creating a new identity • Brand and social media marketing strategy • Identifying the right ecommerce platform • Establishing the online store • Digital marketing of the business


When Annu Lulla and her sister Babs Whig wanted to ramp up their 3 year old business ‘Jade & Jewels’ (J&J), they consulted Amplify.

After extensively researching the jewellery business in India and globally, Amplify came up with a brand and social media marketing strategy that would take advantage of the ecommerce wave. Existing ecommerce platforms were examined and Shopify was shortlisted. The Shopify set up is easy for first time online retailers to manage, offers support and has attractive easy-to-modify store templates.

Amplify created a new identity for J&J. The website was customized using elegant fonts and muted tones to showcase the glowing colours of the semi-precious stone jewellery.

Amplify built the entire store, organised the products as per inventory in hand and collections, identified payment and logistics partners for the business and helped J&J open shop. Initial training and handholding was provided for day-to-day management.

The social media plan has been rolled out and is in progress.