Category
Identity
About This Project






Hightech

CATEGORY

Identity

YEAR

2015

AMPLIFY SERVICES

• Identity • Business stationery and PPT template • Product Brochure

ABOUT THE PROJECT

HIGHTECH Cash Technology founders are industry veterans who have worked with global cash management companies, in Hong Kong and overseas. HIGHTECH Cash Technology aims to develop innovative products and solutions for cash processing businesses across Asia and then expand globally. Their brief was to design an identity that would have a global feel.

After looking at the identities of other companies in the cash management business, Amplify decided to focus on designing a typographic logo with a prominent letter ‘H’, an effective memory pin in recalling the HIGHTECH name. During the process of being mechanically counted and sorted paper currency forms a graceful curve.  A negative form of that visual has been superimposed on the letter ‘H’ to further reinforce the nature of HIGHTECH’s business. The colour used is a rich green, again strongly associated with bank notes.