Backlinks AmplifyHK
June 16, 2016

What are your backlinks worth?

Let us assume that you currently have 100 external pages linking to your site. But does each of the backlink contribute equally towards your Domain Authority(DA)? Let us look at different factors that determine the valuation of each link....

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May 30, 2016

Writing a blog piece that search engines love & serve more often

You have waded through the arduous content creation journey to create a post  that checks the boxes for relevance and interestingness. Ann Handley (author of bestseller Everybody Writes) compares content creation journey to “birthing a Volkswagen”.  But before you go ahead and share your fabulous content with the world, go through...

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Convert likers into buyers
May 25, 2016

4 Focus Areas For Turning Likers’ Into Buyers

Managing Instagram or Facebook accounts for our online businesses is a time consuming process. We promote our posts in the right communities, carefully target our ads to be visible to the right TA (Target Audience), focus on the SEO (Search Engine Optimization), invest in adwords...

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April 14, 2016

Typography And American Retro

In the early 1980s, our small class of aspiring graphic designers spent hours drawing out letterforms by hand on paperboard, perfecting the curves of each letter with ‘super white’ and in the process internalizing their proportions. That was the beginning of my lifelong love affair...

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October 2, 2015

Logos-on-the-go 1

Recently, at JFK airport I saw a jet carrying the old American Airlines logo, a stylized American eagle poised between red and blue capital Helvetica A’s. ‘Good design lasts longer’, said New York based designer Massimo Vignelli (1931-2014) who designed this identity in 1967, at a...

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Amplify Cafe Gratitude blog post 1
August 3, 2013

Logos-on-the-go 2

‘What are you grateful for?’ our plates ask us as we lift up forkfuls of raw lasagna with basil hempseed pesto and cashew ricotta cheese. We are at Café Gratitude in downtown Los Angeles. Expressing gratitude for what we eat is a daily ritual in...

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